Year - 2018
Team - Questtonó
Client - Synco
Role - Industrial design
Synco is a startup, backed by the Questtonó venture-design program. It uses IOT technology to create a tracking system giving precise location, temperature, preassure and other data. Our challenge was to rebrand the startup, as well as design a new personal tracking device and the experience for both company's branches.
Turning Synco in something much more powerful than a geolocation service required a multifaceted work focused on the end user. We conducted a behavioral research that we converted into a detailed customer journey map and humane, responsible positioning, supported by the trust and responsibility of users’ sharing the same network.