The New Budweiser

Year - 2018
Team - Questtonó
Client - AB InBev

Role - Industrial design

The team was in charge of defining  the new finishes and visual identity for Budweiser’s proprietary bottles in 550ml and 343ml (longneck) volumes. We had to take into account the new shape for sharing size bottles, adapting it to the smaller sizes, and exploting new features that enhanced the brand and bring an increasingly proprietary look.

The result was a combination of new features such as a new label, with a more modern and bolder look & feel, with new materials that is resistent to the moisture. Also new visual elements with the traditional Anheuser Busch seal, printed on the bottle cap, and embossed on the bottle's back.

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